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One Brand, Many Voices: Promoting FSC Together

FSC is one of the world’s most trusted and recognizable forest certification brands—backed by strong global consumer recognition, growing demand, and high levels of trust. This interactive session invites members to explore how FSC’s brand power can support your work while advancing our shared mission. We’ll unveil new insights from a 50-market global consumer survey, highlight major brand moments, and share ways you can align with campaigns like FSC Forest Week. You’ll also get a guided look at the FSC Brand Hub, a one-stop resource for outreach tools and ready-to-use materials. Whether you’re a business, NGO, smallholder, or advocate, this session offers practical ideas, creative inspiration, and a space to share your voice. Together, we can grow the impact of FSC’s brand and our collective forest stewardship story.

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Trevor

Trevor Armel, FSC

Trevor Armel is a responsible marketer and sustainability advocate dedicated to using communications and branding to address the climate crisis. As Global Marketing Lead at the Forest Stewardship Council, he drives award-winning campaigns and oversees FSC’s global brand strategy. Previously, Trevor spent a decade at McCann Worldgroup, where he led integrated campaigns for global brands like Verizon and Mastercard and co-founded the company’s global sustainability practice, advancing its net zero policy. Recognized as one of The Drum’s 100 Most Influential Business Developers, Trevor has consistently delivered impactful results at the intersection of business, branding, and sustainability.

Event Details

  • Wednesday, 29 October
    Time: 08:30 - 10:00 (EST - Panama) / 14:30 - 16:00 (CET) / 21:30 - 23:00 (WITA)