Driving Forest Stewardship Through Market Activation

Trevor Armel, FSC International

An admirer of forests, fashion and fungi, Trevor is responsible for international marketing initiatives at Forest Stewardship Council. Trevor spent a decade in the communications sector, serving for branding, digital and advertising agencies within McCann Worldgroup, a leading global marketing solutions network. Working within business development and account management roles in the US and UK, Trevor has developed integrated campaigns for major global brands like Mitsubishi Electric, Verizon, and Mastercard.

During his tenure, he oversaw a string of new business wins, leading to Trevor being named one of the top 100 Most Influential Business Developers by The Drum for three years running. While on his sustainability journey, Trevor received a business management certificate from Cambridge Institute of Sustainability Leadership and was a founding member of McCann’s global sustainability practice, a key figure in driving the company to adopt a net zero policy. At FSC, he has been transforming international marketing and helping position FSC for the future.