Strategy Development for improving Market Access for FSC-certified Bamboo Products
FSC Ecuador and the FSC Value Chain Development Office have proposed this event to improve market integration of certified bamboo products, in support of the FSC Global Strategy.
This side event will bring together producers, market actors and other stakeholders to jointly address the lack of a strategy for reaching markets. The session will begin with a brief introduction, followed by a panel discussion where key stakeholders will share examples of both opportunities and challenges in marketing and selling certified bamboo. In the second part, participants will break into working groups to co-create a dashboard and timeline for building a strategy to: (i) educate potential consumers about bamboo, (ii) position certified bamboo as a sustainable forest product, and (iii) align products with the needs of emerging markets. The session will close with collective reflections to guide implementation of the strategy.
Guillermo Mortera, World Bamboo Organization
Guillermo Mortera is an architect with a Master’s degree in Economic Development and International Cooperation. He is Director of Communications at the World Bamboo Organization (WBO) where he works with a global team to promote bamboo as a sustainable resource and develop strategies to connect bamboo products with emerging markets. He is a Board Member of the Ned Jaquith Foundation and Co-Founder of Bamboo Architecture Company, contributing to sustainable construction projects in Mexico, Peru, Brazil, the Philippines, and India for clients such as Four Seasons, Anantara, Conrad by Hilton, and Hilton Group. Guillermo also co-founded the Oro Verde Bambú Cooperative in Puebla, Mexico, focused on community development, conservation, and environmental education.
Karla Salvador, FSC Ecuador
Karla Salvador is a professional in International Relations and Business, specializing in Development Projects. She serves as the National Coordinator of CEFOVE–FSC Ecuador, where she has participated in the development of the national FSC standard and the Risk Assessment of Controlled Wood. She has supported certification processes for small bamboo producers and developed training opportunities for communities and businesses. Her experience combines sustainable forest management with the development of strategic alliances at the national and international levels.
Sean Nyquist, FSC
Sean Nyquist is Acting Programme Manager of Value Chain Development (VCD) at FSC International, where he leads a team focused on driving uptake of FSC across forest value chains in solid wood, fibre, and non-timber forest products (NTFPs). In his previous role as VCD Manager, he focused solely on uptake in NTFP value chains, primarily natural rubber. With over a decade of experience in sustainability, consulting, R&D, and manufacturing, Sean holds an MBA from ESMT Berlin and a BS in Chemical Engineering.
Event Details
- Friday, 31 October
- Time: 16:30 - 18:00 EST (Panama), 22:30 - 00:00 CET, 05:30 - 07:00 WITA (next day)