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How FSC can drive Meaningful Impact in landscapes while generating Value for Companies

Given increasing pressures on both forests and business, it’s imperative to work together to strengthen the business case for companies to prefer and support FSC, from the forest floor to the sales floor. To reach the scale of action and investment needed to address the climate and biodiversity crises, forest conservation, restoration, and sustainable management need to be not just the right thing to do, but the smart thing to do. This side event will explore 3 main questions:

  • What is the business case for FSC for downstream companies: preferencing it in sourcing and supporting increased certification within and outside of own supply chains?
  • How can this ROI be measured?  How can downstream companies collaborate on more specific ways to measure the business case for taking FSC-related actions?
  • How can the FSC business case for forest managers be strengthened?
  • How can the business case complement the broader ecosystem of private sector standards, tools, and frameworks etc. (EUDR, AFI, SBTN, TNFD etc.)?
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Tim

Tim Cronin, WWF-Australia

Tim has spent 20 years working at the intersection of nature conservation, climate change and economic development, leading national, regional and global programs on responsible supply chains, climate finance, trade policy, community governance and forest landscape restoration. Tim currently lead’s the Forests Forward program, WWF’s signature platform for private sector leadership on forests. Forests Forward works with more than 25 companies across six continents on improving forest management, responsible sourcing and mobilising finance for forest landscapes. The program is increasingly centred on demonstrating and enhancing the economic and business case for keeping forests in the ground.

Mikhail

Mikhail Tarasov, IKEA

Mikhail Tarasov is the Global Head of Forestry at IKEA, where he drives the company’s Forest agenda and strategic wood direction. Together with IKEA’s business partners worldwide his organization works to create a positive impact within and beyond the company’s wood supply chain. Mikhail oversees strategic partnerships with over dozens of organizations including WWF, Kew Botanic Gardens and European Forest Institute to advance sustainability initiatives.

Sarah

Sarah Billig, FSC US

Sarah Billig is President of FSC US and a champion for well-managed forests. With 20+ years at Mendocino Companies, she led FSC certification across 440,000 acres, launched pioneering carbon projects, and built partnerships with tribes and stakeholders. Sarah expanded a group certificate to 100,000 family-owned acres and oversaw complex supply chain certifications. Her deep field chops, strategic leadership, and board service uniquely position her to lead FSC US into its next era of impact.

Event Details

  • Friday, 31 October
    Time: 16:30 - 18:00 EST (Panama), 22:30 - 00:00 CET, 05:30 - 07:00 WITA (next day)